Mamma Mia The Movie
thruSITES were asked to build a couple of widgets and Facebook apps for Universal Pictures' forthcoming release of Mamma Mia the movie.
The widgets feature cool flash animation, multiple trailers, and a cool dynamic function that allows a user to select their next holiday location and post a countdown to it on their social network profile, along with an integrated weather report for the location, using Google's weather API.
We integrated Gigya, which allows the user to distribute the widgets to a huge range of social networks, including Facebook, MySpace and Bebo. We also negotiated a joint venture with Gigya Inc during the project, which saw the creation of 13 different language versions of the interface. This allowed Universal Pictures to undertake a full multi-language rollout in 30 different territories around the world.
